The re-branding of Hill Country Apothecary, clear and bold, was integrated into an architectural element-the super-graphic shelf-revitalized the strip mall storefront. Comfortable and uplifting unlike typical pharmacies, this multi-function space serves up a dose of handcrafted goods with modern style, enjoyed by the community of Lakeway, a small town on Lake Travis outside of Austin.
A custom painted sign for Chinook Bait and Tackle from artist Celery Jones evokes a reclaimed storefront sign from nearby Gig Harbor. Industrial style pendant lights are inspired by lights you would find on a pier or dock adding a coastal feel to the space.
The glass storefront allows plenty of natural light into the space, while the pendant lighting helps to make the space bright and inviting. The use of poplar wood throughout the space makes it warmer, while the addition of metal throughout the store and the neutral, modern furniture complete the design.
The design of the storefront for this apothecary is all about lifestyle, mixing a contemporary look with an old-world service culture. Prescriptions are hand crafted on-site where a clean discrete box allow patrons to view their medications being created, and fresh drinks are served by an in-store juice bar. Air and light quality were designed to take advantage of simple, sustainable and natural materials result in clean spaces to serve and be served in. The branding, clear and bold, was integrated into an architectural element-a supergraphic shelf-which revitalized the strip mall storefront. Comfortable and uplifting, unlike typical pharmacies, this multi-functional space serves up a dose of handcrafted goods with a modern style.
The Apothecary includes a full-service retail pharmacy with products displayed on the steel, aluminum, and poplar wood super-graphic shelf that runs the full height and length of the glass storefront. The super-graphic combines the pharmacy's needs for clear and bold branding as well as ease of access to the products on display while allowing the daylight to filter through the entire space. The super-graphic manages direct southern light, adequately and naturally lighting the pharmacy interior while protecting sensitive items on the shelves. Materiality and form are carefully composed to create an uplifting and efficient workplace for daily pharmacy functions that are transparent to customers.
A mother and daughter gingersnap empire that has been featured on ABC World News Tonight, CNN and The Today Show, Susansnaps is the brainchild of mother Laura and daughter Susan Stachler. Laura was looking for a cookie that would help with nausea when Susan was battling cancer. Her cookie research led to gingersnaps which the now cancer-free entrepreneur Susan produces with her mother in a variety of flavors (Cocoasnaps, Pnuttersnaps, Citrussnaps, Alohasnaps and original) in their cheerful red, white and black combo storefront and bake shop in Sandy Springs (next door to Calyroad Creamery, another great local foodie destination). Susansnaps ships all over the country, but why not stop in at the cute brick and mortar shop to try the free samples and pick up some bags of this locally produced delight?