A classic native wildflower, purple coneflower (Echinacea purpurea) brings a steady stream of color to gardens all summer long. It’s a hearty plant, withstanding full sun, drought and poor soil of all sorts (clay, rocky, shallow). Plant breeders have worked to improve this flower powerhouse by expanding blossom color and form. The result? You can find (no longer purple) coneflower plants in a rainbow of shades, including red, gold, white, orange and pink. This variety is PowWow Wildberry, which unfurls vivid rose-purple blooms. Coneflowers are deer- and rabbit-resistant. Purple coneflower grows 24 to 60 inches tall and 18 to 24 inches wide. Some newer varieties grow shorter. Hardy in Zones 3-8. Good vase companions for purple coneflower: Oriental or Asiatic lily, Russian sage, catmint, hosta and gas plant.
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